MEMORANDUM ON UNDERSTANDING
Corporate social responsibility and establishment of Business Leaders Forum Serbia
Socially responsible companies are those big, medium-sized or small companies which voluntarily and independently of the rules set by the regulations endeavour to establish higher ethical standards in their business operations, to contribute actively to a healthier living environment and positively influence key social and economic challenges.
Socially responsible companies take a responsible and ethical stance with respect all stakeholders in all the domains of their business operations, thus encompassing four key areas: working environment, market and business partners, local and wider community as well as living environment.
Corporate social responsibility of companies is the consequence of an innovative approach to management based on global values of sustainable development. Such an approach is intended to ensure long-term stability, competitiveness and profitability of the company, while at the same time contributing to the social and economic prosperity of the society as a whole.
Wishing to respect and promote the principles of corporate social responsibility in business, and aware of their responsibility towards the communities in which they are doing business, the undersigned companies, as members - founders, join the Business Leaders Forum Serbia undertaking the obligation:
To integrate voluntarily social, ethical and ecological CSR principles into their everyday business operations;
To develop responsible and active relationship with their employees, business partners and other stakeholders in accordance with these principles;
To expand the circle of Business Leaders Forum members, i.e. to constantly endeavour to inspire other companies doing business on the territory of Serbia to embrace the CSR principles;
To make persistent efforts to remain leaders in the field of corporate social responsibility as well as to make corporate social responsibility the standard business practice in Serbia;
To disseminate and share information and experiences, and initiate dialogue on advantages, benefits and positive advances introduced through the integration of social and environmental responsibility in company management;
To help establish partnerships among companies, civil society organisations and public sector intended to contribute through synergy and cross-sector cooperation to sustainable development, i.e. to advance social and natural environment;
To collaborate with different organisations which bring companies together at the national and international levels on the basis of similar principles, as well as to maintain the dialogue on advantages stemming from corporate social responsibility;
To promote and integrate fundamental ethical principles into their businesses through high standards in transparency of corporate management, respect of human rights and commitment to living environment protection in order to help fight corruption and discrimination in any form.
