SMart (Social Marketing Artisans) Kolektiv is exploring the field of social communications by way of using various forms of social communications in an efficient, innovative and professional way in order to stimulate long-term social changes for the better. Our ideal is to advance communications at all levels - among people, institutions, groups and social sectors - because we firmly believe that it is one of the most important ways to establish a stable and a healthy society. SMart Kolektiv uses the tools of marketing communications to empower and stimulate socially beneficial initiatives, primarily by focusing on specific marketing and communications areas like social marketing and PR; Cause Related Marketing and Public Service Advertising.
SMart Kolektiv founders have participated as professionals in various areas of communications helping design and produce various forms of artistically relevant and socially engaged programmes, both in Serbia and other countries of Eastern Europe. These activities cover various social issues like human rights, encouraging social engagement of young people, promoting inter-ethnic relations, health campaigns, voluntary blood donations, awareness-raising campaigns concerning certain problems such as HIV / AIDS or drunk driving, health care system reform as well as campaigns for greater voter turnout (GOTV).
SMart Kolektiv is also committed to development and promotion of social communications through the development of educational and promotional programmes such as seminars, trainings, workshops, exhibitions and conferences.
The creation of this part of the web site was made possible thanks to the support by American people through the USAID donation No. 169-A-0006-00104-00. Opinions and views presented in this part of the web site are solely the opinions and views of the creators of the web site and do not necessarily represent those of the ISC, USAID or US Government.
